Most Important PPC KPIs You Should Be Tracking: A Guide For Newbies Pay-per-click (PPC) advertising is a powerful digital marketing strategy that can drive targeted traffic to your website and help achieve your business goals. However, to ensure the success of your PPC campaigns, it's essential to track and measure key performance indicators (KPIs). In this guide for PPC newbies, we will explore the most important PPC KPIs you should be tracking. By understanding these metrics, you can make informed decisions, optimize your campaigns, and maximize your return on investment (ROI). Click-Through Rate (CTR): Click-through rate measures the percentage of people who click on your PPC ad after seeing it. A high CTR indicates that your ad is compelling and relevant to your target audience. We'll discuss how to calculate CTR and provide tips to improve it through ad copy optimization, using compelling call-to-actions, and targeted keyword selection. Conversion Rate: Convers
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