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Framework for Performance Assessment

Analysis of performance requires you have the information in the first place.   The purpose of this article is to describe the framework you should have in place if you want to assess the performance of your online activities.  The aim is to provide you with a simple checklist you can use to ensure you are covering all the bases. Your online market is made of individuals.  Your relationship with these individuals goes through a series of stages.  The first stage is “ discovery ,” in which they learn of your site’s existence.  Online advertising, listings in search engines, and being linked to in a friend’s email are all examples of ways in which people can discover and access your website. When people first arrive they quickly scan the site to decide whether to stay.   This is the “ scanning stage .” If they decide to stay, they enter the “ interaction stage ,” interacting with the site, reading pages, putting items in shopping carts, and so on.  At some point you

Your Website's Greatest Asset - Your Contact Form

Managing contact forms A poorly designed and managed contact form on your site can cost you big. This article tells you to maximize its value. Most sites do not sell merchandise online . For these sites, the most critical business component of the site is the contact form . Many businesses use a sales model in which the website's role is to get the initial customer contact. Sales staff then follows up and closes the deal. This is a very successful, proven, business model, which is why most organizations do it. Not every company formalizes its sales process in these terms, but if you have a website and don't sell online, that is what you are doing. In view of this, it constantly surprises me how little attention people pay to their contact forms. Poorly performing forms and poor management of the processes behind these forms are costing many people a great deal of business. The form process Before we talk about getting the best out of our contact for

10 Ways to Get Traffic for Free

Getting traffic is one of the most important tasks for any web master . What is more, you can't get traffic once and then just reap the benefits . Getting traffic is an ongoing task and you must be constantly doing it, if you want to get traffic and keep it. Here are some of the ways to get traffic for free : 1 Optimize your site for search engines. Search engines have always been a major way to get traffic for free. That is why you need to do your homework and optimize your site so that it ranks well for the keywords you target. SEO is still the most powerful way to get traffic for free and you really need to invest some time and efforts in the optimization of your site. SEO is not that difficult and if you want to get familiar with it in a nutshell, check our SEO Tutorial . If you are too busy for that, you can start with the 15 Minute SEO article. 2 Frequently update the contents of your site. . If you expected some shocking secrets rev

How to sign up for a Facebook account?

Click on this link FIST READ FULL ARTICLE  WWW.FACEBOOK.COM Point your browser to www.Facebook.com At the right hand side, you’ll find a form consisting of the initial information required to open up your Facebook page (First and Last name, your Email address, password and birthday). Hit the green “ Sign Up ”button  on it. On the next page you’ll need to fill in the security check and click the “ Sign up ” button. At this point, Facebook will send a confirmation email to the account you have used for registering . In order to access your Facebook account for the first time you will simply need to visit you mailbox, hit the activation link on that email and then you should be ready to sign into your new Facebook account. Common Facebook sign up issues and how to solve them? (updated December 2010) Here are the common hiccups encountered by our readers when trying to create or validate a Facebook account: You already have a Facebook account :Many people fo

How To Start A Blog

Friends and family members often ask me how to start a blog , and I always enjoy explaining the advantages of a blog over a traditional website , but it is a lot information to take in over dinner. I thought I would document the process to make it easier to understand . I recently created a video that documents some of what is discussed in this article. 1. Decide What You Want To Blog About There are a lot of bloggers on the web already. If you want to attract readers, you are going to need to establish your credibility. Don't just blog about anything. Pick a topic you are are passionate about. Something that you have lots of experience with. Decide: To Host or Not To Host When it comes to starting a blog, your biggest decision will be whether you want to host the blog yourself, or use a free blogging service that is hosted for you. Free Blogging Services Yes, it's free, but nothing is really free. When you start a blog with a free

How to Create A Facebook Page

How to Create a Facebook Page Facebook Pages get a lot of search engine respect. Even "big business" takes them as seriously as they do with their own corporate websites. Learn what the big deal is about, and how you can make your own from scratch! There has never been a better time to get your online business going with a Facebook page . Make it your 2012 New Years Resolution to tap into that *MASSIVE* Facebook population to get noticed, get selling...or just get attention! What is a Facebook Page? Getting started by actually finding the section A Facebook Page , sometimes referred to as a "Fan Page," is a single page that you can create off of the Facebook .com domain for anything you want...a particular subject you like: a celebrity, a business profile, whatever your heart desires (as long as you have the legal rights to do so). Think of it as a one-page meeting place, with information, links, a m