What began as a project helmed by Larry Page and Sergey Brin, two
students in Stanford University's Ph.D. program, is now one of the most
influential companies on the World Wide Web: Google. At first, the students' goal was to make an efficient search engine
that gave users relevant links in response to search requests. While
that's still Google's core purpose today, the company now provides
services ranging from e-mail
and document storage to productivity software and mobile phone
operating systems. In less than a decade, Google evolved from a two-man
enterprise to a multibillion-dollar corporation.
 |
Fair-goers use laptops at Google's stand
at the Frankfurt Book Fair on Oct. 8, 2006. Take a look inside Google with Googleplex pictures. TorstenSilz/AFP/Getty Images |
Today, Google's
popularity continues to grow. In 2007, the company surpassed Microsoft
as the most visited site on the Web [source: Kopytoff]. The company's influence on the Web is undeniable. Practically every webmaster wants his or her site listed high on Google's search engine results pages (SERPs),
because it almost always translates into more traffic on the
corresponding Web site. Google has also acquired other Internet
companies, ranging from blogging services to the video-sharing site YouTube.
For a while, the company's search technology even powered rival
companies' search engines -- Yahoo! relied on Google searches for nearly
four years until developing its own search engine technologies in 2004.
Google's
influence isn't limited to just the Web. In 2007, company executives
announced their intention to enter the FCC's auction of the wireless
spectrum in the 700 megahertz (MHz) band. That part of the wireless spectrum previously belonged to analog television
broadcasters. Google representatives said the company entered the
auction to foster competition within the wireless service industry.
Google supported an open technology approach to wireless service in
which consumers could use any device with any provider rather than face
limited choices determined by the provider and its preferred vendors. In
order to participate in the auction, Google had to prove it was ready
to meet the reserve price for the spectrum: $4.6 billion. Ultimately,
Google didn't win the auction. But the company still achieved its main
goal -- Verizon, which won the bid, must follow the open technology
approach Google wanted.
In this article, we'll learn about the
backbone of Google's business: its search engine. We'll also look at the
other services Google offers to both average users and to commercial
businesses. Then we'll take a quick peek at some of the tools Google has
developed over the years. We'll also learn more about the equipment
Google uses to keep its massive operation running. Finally, we'll take a
closer look at Google the company.
Read more About Google Working:
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