Earlier we were accepting guest posts more than 500 words. Recently we decided to accept the guest posts more than 700 words. After implementing this new rule, few of the guest authors asked me, why I am using 700 words as a cut off for guest posts. Is there any special at 700 words. They further mentioned that most of the bloggers accept the guest posts more than 500 words, why can’t I accept guest posts with 500 words. So I decided to write a post on why, how and what I am looking on guest posts, to answer those guest bloggers.
#1. Number of Words that Guest Posts Consists of
The posts less than 700 words will be rejected even though they are high in quality. We counted this 700 words without the authors bio section. That mean the content or the body of the guest posts must be at least 700 words in length.
Most of the guest bloggers are freelancer writers. Almost all of them are doing online jobs. As an example most of them are doing their own jobs at freelancer.com, odesk.com and etc. From those sites they get jobs to submit articles as SEO jobs. Some are working for online article submission companies. From there also they get article submission jobs. Most of those jobs ask them to submit articles on PR (Blogs with Google Page Rank) blogs. The employers ask them to write a post of 500 words (Usual amount is 500 words) and publish it on a PR blog. Then what the freelancer writers do is they just write a post with 500 words and send it to us.
Nevertheless to say most of those articles are in low quality. It can even ruin your blog. It will turn your visitors in to your competitors blog. That is because of no one is willing to read a low quality article. Since most freelancer jobs are consists with 500 words, they all make 500 words guest posts. They are very lazy to make it up to 700 words. This is one reason we increased our word limit to 700 words. Then we will not get anymore low quality guest posts.
#2. Effect on Guest Posts due to Google algorithm updates
With the Google algorithm updates, it seems Google is more and more loving towards the content rather than links and SEO. The Panda and Penguin updates, both are more focused on content rather than blog promotion strategies. Simply Google is more and more looking for words. So it seems Google will bring up blogs with more words/content in their SERP (Search Engine Result Page). So the spam posts with few words filled with key words will not be effective anymore. Keyword stuffing is not a strategy for blog promotion. So We decided to add more content to a post rather than adding unnecessary keywords, links or images. As a result we increase the minimum word limit of our guest post to 700 words.
#3. To achieve our targets
We have two main targets. One is to provide high quality information to our readers (That is you). Other is to provide high quality backlinks to our Guest authors. By adding minimum word count of 700 words we think we will be able to achieve our first target, that is provision of high quality information to you. Because of we believe that the people who can write guest posts more than 700 words are the people who really want a backlink from us. They are the people who can write guest posts without any grammatical errors. Then we can provide data as it is, to you. At the same time we believe the people who are willing to write 700 words guest posts are not lazy guys. We need active people who can reply to the comments on their guest posts. Specially we love to have guest posts from bloggers. Bloggers really want backlinks to develop their blogs unlike freelancer writers. The traffic they get all depend on the quality of the post.
The second target of ours is the provision of high quality back links to our guest bloggers or guest authors. To provide high quality back links we should have a blog consists of high quality content. And as I heard recently Google don’t like too many out going links from a blog page. And they like that the links are related to the content of the site. So here after we decided to add the links that are closely related to our niche. We will check out going links manually and only allow the links which are closely related to our niche. And also those out going links should lead the readers to high quality content sites. We will never allow affiliate links inside our guest posts to maintain the highest quality of the guest posts.
#4. To stop spam Guest posts on our site
On the other hand most of the people are used to make posts with article spinners. This is the worst scenario. It is very difficult to find whether this an article is generated by a article spinner or not. But we manually review and checked them for plagiarisms and if we detected and copied content we will disapprove those posts immediately and remove the membership of the writer on the spot. At the moment we use several premium tools to check for copied content.
If you could understood why we are doing all this, then you will surely make guest posts on us. Our idea is to provide the highest quality back link for our guest bloggers blog. To maintain that highest quality we have to implement these rules on our blog. My advice is maintain this kind of strategy on your blog too. Then you also will be able to get and provide high quality links to your blog.
As we all know difference people have difference views on same topic. We respect the ideas of others. And we would like to know your idea too on this topic. So feel free to express your idea as a comment below regarding guest posts for a great discussion.