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How to Add Search Description for Your Blog in Blogger

Posted by Mohsin On 7/06/2012 03:24:00 PM No comments

What is your blog about? It could a personal diary where you write your personal stuff or could be following a specific niche or broad topic. However did you ever think about telling people what is your blog about? Generally, blog description is a concise description about your blog and it defines the purpose of your blog. Why it is so important? Usually people land on your blog via referrals may doesn't really care about your blog description. Do they? They just interest about your content and if they inspired by your content, they will follow and come back to your blog. But people finding information via web search will probably give the description beneath your blog title in search results a look before they dig in to your blog. So meaningful and relevant blog description is necessary for people to find your blog useful for their requirements. Don't you have a blog description for your blog yet?

Just indicating your blog description using text or at settings doesn't helpful for search engines to identify it as your blog description. You need to tell search engines about your blog description to display it underneath your blog title in search results. That's how it becomes a search description or snippet which displays in search results. Below is a snapshot of how my blog appears on Google search results.

However it's quite a technical process and a vital concern in Search Engine Optimization (SEO). Normally in first phase, search engines crawl sites for description meta tag to identify it as the description of page or blog. You can define description meta tag for your blog manually by editing your template. But if you are worrying about editing your blog template, then that is why you should make use of Blogger's search description feature. Blogger made defining search description easy for you. Search description feature will tell search engines that the defined description is the description of your blog. You can define your blog description using maximum of 150 characters there. So it will reveal underneath your blog title in search results for users to decide whether to check it out or not. So make sure your blog description is a concise, clear, relevant and descriptive one. But if you don't specify a search description for your blog, search engines will display best suite description based on your content appears on homepage and it depends on the user's search query too.

Before You Go:

You need to check your template for the availability of below code snippet in it. If it's not available in your template, add it right after <b:include data='blog' name='all-head-content'/> line of code.

<b:if cond='data:blog.metaDescription != &quot;&quot;'>
<meta expr:content='data:blog.metaDescription' name='description'/>


1. Go to Blogger Dashboard.

2. Click on your Blog Title.

3. Navigate to Settings tab from left pane.

4. Now jump to sub option Search preferences.

5. Find option Description under Meta tags heading and click Edit link correspond to it.

6. Now set option Yes for setting Enable search description?.

7. Now add your blog description in the respective text area.

Note: Make sure your blog description doesn't exceed 150 character limit.

8. Click on Save changes button.

Enjoy :-)


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