How to Add Search Description for Your Blog in Blogger

Add Search Description in Blogger

What is the theme of your blog? Is it a personal diary where you share your thoughts, or does it revolve around a specific niche or broad topic? Regardless, have you ever considered explaining to your readers what your blog is all about? Generally, a blog description serves as a brief overview that defines the purpose of your blog. Why is this important, you might wonder? Well, visitors who arrive at your blog through referrals may not pay much attention to your blog description. They are primarily interested in your content, and if they find it inspiring, they may choose to follow and revisit your blog. However, people who discover your blog through web searches often glance at the description displayed beneath your blog title in search results before deciding to explore further. Therefore, a meaningful and relevant blog description is crucial for users to determine if your blog meets their needs.

Just adding a text description to your blog or adjusting the settings is not sufficient for search engines to recognize it as your blog description. You need to explicitly inform search engines about your blog description so that it can be displayed below your blog title in search results. This description is referred to as a search description or snippet. The image below provides an example of how my blog appears in Google search results.

However, this process is somewhat technical and is an important aspect of Search Engine Optimization (SEO). Typically, search engines crawl websites to locate the description meta tag, which signifies the description of the page or blog. You can manually define the description meta tag for your blog by editing your template. However, if you are concerned about modifying your blog template, that's precisely why you should utilize the search description feature provided by Blogger. Blogger has made it easy for you to define a search description, informing search engines that the specified description is intended to represent your blog. You can provide a concise and clear description of up to 150 characters, which will then be displayed beneath your blog title in search results. This allows users to decide whether they want to explore your blog or not. Therefore, ensure that your blog description is concise, descriptive, relevant, and captures the essence of your content. On the other hand, if you don't specify a search description for your blog, search engines will display the most suitable description based on the content appearing on your homepage, taking into account the user's search query as well.

Before You Go:

You need to check your template for the availability of below code snippet in it. If it's not available in your template, add it right after <b:include data='blog' name='all-head-content'/> line of code.

<b:if cond='data:blog.metaDescription != ""'>
<meta expr:content='data:blog.metaDescription' name='description'/>
</b:if>

Follow these Steps:

1. Go to Blogger Dashboard.

2. Click on your Blog Title.

3. Navigate to Settings tab from left pane.

4. Now jump to sub option Search preferences.

5. Find option Description under Meta tags heading and click Edit link correspond to it.

6. Now set option Yes for setting Enable search description?.

7. Now add your blog description in the respective text area.

Note: Make sure your blog description doesn't exceed 150 character limit.

8. Click on Save changes button.

Enjoy :-)

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