Start up businesses market their products and services using various
methods and strategies until word-of-mouth marketing goes into effect.
Marketing your business on the Web is done in much the same way. You use
a combination of marketing techniques, basic business fundamentals, and
a focus on your customers.
Business Fundamentals
Some websites owners overlook basic businesses issues of costs,
merchandising, back-end support, and customer service. Some online
business owners confuse revenues for profit, only to discover that their
last quarterly finances have their sites sinking in the sand.
Marketing Methods
There are many different types of marketing methods. The solution to
your Web marketing campaign does not depend on any one single marketing
method. Your online venture will require the support of a combination of
the following—good content and site copy, search engine optimization
(SEO), email marketing, email newsletters, banner advertising, link
campaigns, pay-per-click-ads, or any other online or offline marketing
techniques. No one single marketing strategy will give your website the
traffic you need. You have to carefully select the strategies you need
to get the most for your time, efforts, and money.
Target Marketing
Your customer base determines everything from your site design to your
marketing strategies. Don’t get distracted with what Web technology can
do. Focus on who your customers are and what they want. Doing market
research can go a long way before starting your online venture.
From these basic principles you can see that online marketing fits
the definition of traditional marketing. When applied properly, Internet
marketing can offer a more cost-effective marketing mix, greater
flexibility, or easier avenues to new markets than offline marketing.
With this website as your reference guide, you can use these new tools
to keep learning and add profits to your bottom line.
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