Many people believe that Google AdWords is the only dedicated tool available for conducting keyword research. However, I'm here to challenge that notion and present some alternatives that may not be on par with Google AdWords but can still facilitate effective keyword analysis for website SEO.
Let's take a moment to revisit the key features and tools of Google AdWords, known for its simple yet comprehensive interface.
- AdWords' appearance may have changed, but there's an option to switch back to the old design.
- It allows you to input phrases or keywords, specify a website, and utilize categories.
- To enhance keyword search, you can apply filters like location, language, and custom fields (competition, local or global monthly searches, CPC, Ad share, etc.).
- Keyword ideas are displayed in columns with information on local and global monthly searches, as well as approximate CPC.
- You can download keyword ideas and search results in a format compatible with Excel.
Now that we've refreshed our memory about AdWords' characteristics, let's explore other alternatives, both free and paid.
Bing Webmaster Tools: Bing may not have been the first tool that came to mind, but it strives to provide excellent conditions for keyword research.
Once you've registered, access the tool by navigating to Diagnostics & Tools and selecting the second option on the list: Keyword Research.
SEMRush: This freemium alternative provides comprehensive reports on specific keywords or websites. However, it has certain limitations, and if you opt for a PRO recurring plan, you'll need to pay a monthly membership fee starting from $69.95.
Ubersuggest: This simple and user-friendly online tool offers keyword suggestions and potential article titles. Personally, I highly recommend it.
Keyword Eye: If you need to conduct keyword research for a specific region, Keyword Eye is a helpful tool. It also provides options to display search volume, AdWords competition, and a comprehensive report on anchor text, keywords, and domains.
Initially, it offers a free plan with limitations, but to unlock additional benefits, you can subscribe for $9.99 per month.
Let's take a moment to revisit the key features and tools of Google AdWords, known for its simple yet comprehensive interface.
- AdWords' appearance may have changed, but there's an option to switch back to the old design.
- It allows you to input phrases or keywords, specify a website, and utilize categories.
- To enhance keyword search, you can apply filters like location, language, and custom fields (competition, local or global monthly searches, CPC, Ad share, etc.).
- Keyword ideas are displayed in columns with information on local and global monthly searches, as well as approximate CPC.
- You can download keyword ideas and search results in a format compatible with Excel.
Now that we've refreshed our memory about AdWords' characteristics, let's explore other alternatives, both free and paid.
Google AdWords Alternatives
Bing Webmaster Tools: Bing may not have been the first tool that came to mind, but it strives to provide excellent conditions for keyword research.
Once you've registered, access the tool by navigating to Diagnostics & Tools and selecting the second option on the list: Keyword Research.
SEMRush: This freemium alternative provides comprehensive reports on specific keywords or websites. However, it has certain limitations, and if you opt for a PRO recurring plan, you'll need to pay a monthly membership fee starting from $69.95.
Ubersuggest: This simple and user-friendly online tool offers keyword suggestions and potential article titles. Personally, I highly recommend it.
Keyword Eye: If you need to conduct keyword research for a specific region, Keyword Eye is a helpful tool. It also provides options to display search volume, AdWords competition, and a comprehensive report on anchor text, keywords, and domains.
Initially, it offers a free plan with limitations, but to unlock additional benefits, you can subscribe for $9.99 per month.
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